Optimizing Website Speed: Techniques for Faster Load Times

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In today’s digital age, websites reign supreme. Everything we do is directly through websites or applications. From filling out simple college forms to watching movies to finding helpful information online. With this, people have very little patience for slow websites. 

Research indicates that people leave websites with slow loading times, which affects engagement, conversions, and search engine results. Conversely, a website that loads quickly enhances user experience, increases conversions, and increases search engine exposure. However, how can one attain the coveted agility of a website? This is where a reliable Web Design Company comes in handy. 

However, in this post, we will also talk about some tips and tricks to optimize the website speed for faster loading time –

Why Is Page Speed so Crucial? 

According to research, a user will wait anywhere between 0.3 and 3 seconds before losing focus. More than this, the user does not have the patience to wait any longer for the browser to open. Hence, if your website doesn’t load in 0.3 to 3 seconds, they will close the window.

Faster websites will improve user experience overall, have fewer bounce rates, higher conversion rates, and rank higher in organic search results. Consider it an important fundamental in making your website rank higher on SERPs (Search engine result pages).

What are the Factors Affecting the Web Speed?

There are quite a few reasons why your website may be loading slowly. These include –

  • JavaScript Use or Heavy CSS
  • Poor server
  • Large size images
  • Excessive widgets or plugins
  • Outdated browser
  • Slow network 
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The Best Tips to Optimise Website Speed

Here’s how to optimize your website speed and make it work faster for a better user interface–

Optimizing Images

Slow websites are often mostly caused by images. This is how you can optimize them:

  • Select the appropriate format: Choose PNGs for transparent graphics and JPEGs for pictures. Steer clear of BMPs; they are excessively huge.
  • Use compression carefully: You can reduce the size of the images using several tools that do not compromise quality. Search on the internet for the right type of application or hire web designers for the same. 
  • Adjust for screen size: Don’t display a 3000 x 500 image on a 500 x 500 screen. To reduce transfer size, resize photos to fit the display’s dimensions.

Reducing the Number of HTTP Requests

Next up, there are HTTP requests that affect the speed of a website. To retrieve different items from a web server, including stylesheets, scripts, and images, the web browser makes use of HTTP requests. Every request will have a certain amount of overhead, especially when using HTTP/1.1 to link the browser to the distant web server.

Did you know your browser can only take up a limited queue of requests, after which the rest are denied? This is why optimizing the speed means eliminating the requests that aren’t necessary. Load only those external resources that are required. In case you are using a WordPress website, you must remove the plugins that aren’t necessary at all. 

Optimize Caching 

Images, CSS, and JavaScript are examples of static page elements cached and saved on users’ devices. This results in blazing-fast loading times on subsequent visits as downloading is skipped.

  • To enable caching, configure your server to tell browsers to hold onto specific files for a predefined time.
  • Make the Most of Content Delivery Networks (CDNs). A CDN lowers latency and improves performance by enabling users to view the static information on your website from anywhere in the globe.
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Limit or Avoid Redirects

You must’ve also noticed while browsing yourself that you’re often redirected to another page, which can get frustrating after a point. However, avoiding redirects effectively increases the serve speed. Certain redirects are necessary and cannot be avoided, but you must remember that they require an extra HTTP request, which lengthens the time it takes for the page to load. Look for broken links and replace them right away.

Reducing the Cookie Size

Allowing cookies can be another reason why your website is running slow. Every request includes this data, which lengthens the load time when it’s large. As a result, you can shorten the time it takes for a page to load by decreasing the size of the cookies. Get rid of cookies that aren’t needed.

Adjusting your Servers

Your server greatly influences your website’s speed. The following are some server-side enhancements:

  • Make sure your hosting plan supports the traffic to your website and that it has a strong connection.
  • Turn on Gzip compression to minimize file sizes and download times. Gzip reduces data before sending it to the browser.
  • Database queries can cause your website to load more slowly. Examine and refine your search terms to enable quicker retrieval of info.

Utilize a Content Delivery Network 

Serving static files might become challenging. Contracting out this portion of your infrastructure to a third party makes sense, given this is not the main focus of 99% of websites. Fortunately, content delivery networks, or CDNs, are services created specifically for situations like this.

The delivery of static assets to your visitors, including CSS, pictures, fonts, and JavaScript, will be optimized via CDNs. They are usually quite easy to set up.

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Geographically dispersed servers are used by CDNs. This implies that the files will be served to your visitor by the nearest server. So the load time, e.g., images will be the same, regardless of where the user connects. In general, load times are longer for users physically present on your servers while serving static files.

Final Takeaway 

Remember that your website is a major tool to attract the audience. With a slow interface, you will be losing out on a lot of visitors. Therefore, if you want to optimize the speed of your website yet know nothing of it, hire a professional Website Design Company for satisfactory results.


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